About Us.

About Us

We love what we do and what we do is buy grow and scale undervalued indie beauty brands with unrealized growth potential.

Our passion is making beauty brands better and creating world-class, industry-leading brands. To maximize growth and profitability we work closely with all portfolio beauty brands by helping them define who they serve and why they serve them.
We generate above average investment returns by improving productivity, marketing competitiveness and overall profitability of our portfolio companies.