Beauty Industry Stats

Indie Beauty Market

The global beauty industry is worth $511 billion. The rapid increase of the cosmetic industry’s worth is no surprise, as the demand for beauty and personal care products will always be high.
What race buys the most beauty products?
Black Americans According to a study by market research company Nielsen, Black Americans bought more beauty products in 2019 than any other group of consumers. To put that in context, they found that Black Americans outspent other groups by nearly 19 percent, which translates to $572.6 million.Feb 13, 2021
E beauty industry profitable?

Within the cosmetics category in the U.S., eye cosmetics was the most profitable segment. In
2020, about 1.96 billion U.S. dollars were generated from sales of eye cosmetics in the U.S.dollars.Feb 15, 2022

Facial cosmetics was the second most profitable segment, with sales revenue of 1.9 billion U.S. dollars.

What ethnicity wears the most makeup?
White: The most frequent users of foundation, with 43 percent of Caucasian makeup wearers using foundation every day.Feb 4, 2007
What race is the biggest consumer?
Target: consumer spending share in the U.S. in 2020, by race and ethnicity. In 2020, Hispanic consumers accounted for nearly 15 percent of spending at Target, while African Americans represented nearly nine percent. Meanwhile, White consumers accounted for nearly 67 percent of the company’s consumer spending share.
How much do Black people spend on cosmetics?
In 2017, Black consumers in the U.S. spent about 473 million U.S. dollars on hair care products.
Is the beauty industry growing?
The cosmetics industry has an annual growth rate of 4.75%. The online channel for beauty in the U.S. grew by 5.6% in 2020, while off-line sales contracted by 1.2% in the same year.