Indie Skincare Market

Skincare represents a significant portion of the overall beauty market. Data indicates that the use of cleansers and other skincare products is on the rise:
The skincare industry is worth an estimated $163.5 billion globally (Statista)
The skincare market is vast and ever-growing. While it’s dominated by large companies (Estée Lauder reports $7.4 billion in annual sales), niche brands are finding plenty of eager consumers.
Skincare is projected to generate up to $177 billion by 2025 (Statista)
New skincare products are hitting the market every day, from organic anti-aging serums to gender-neutral foundations and concealers.
Skincare is the dominant segment of the beauty industry with 42% of the market share (Statista)
Skincare has more beauty industry market share than hair care (22%) and make-up (18%) combined. The Asia-Pacific region is currently the global leader, owning over 40% of the market.
38% of US consumers use cleanser products (NPD)
Cleanser products have seen a resurgence since the onset of the COVID-19 pandemic. With more time at home, people are investing more in their skincare routines. Over one-third of cleanser users report using products multiple times per day.